Hello is a brand of seriously friendly™ oral care products. The line currently includes a range of toothpastes, mouthwashes, and breath sprays in delicious flavors and beautiful packages, as well as a toothbrush made with biodegradable corn resin and recycled plastic.
Of course! Safety and efficacy are our biggest concerns. The breath sprays and mouthwashes are all alcohol free, as well as free from artificial colors, artificial sweeteners, and dyes. The toothpaste contains the proven anticavity ingredient fluoride, and should be used as directed.
All of our products are vegan, cruelty-free, and never tested on animals. Harbor, our head of HR, wouldn't have it any other way, and neither would the rest of us here at hello.
As someone who checks out the FAQ section of a website, you probably already know how to use these products. But since our lawyers say we should post some directions, here's the scoop:
Mouthwash: Pour a mouthful of hello mouthwash into the cap or just take a small swig. Swish for 20-30 seconds, spitting it out when you’re done. Breathe deeply and enjoy the yummy, cool feeling that’s left behind. And don’t worry if you swallow hello mouthwash – since it has no alcohol, it won’t hurt you. Sweet.
Toothpaste + Toothbrushes: Gently squeeze the paste tottle (it’s a combination of “tube” and “bottle”) from the top, putting a small amount of your favorite hello toothpaste onto your favorite hello toothbrush. Brush for about 2 minutes, getting to all surfaces of your teeth. (If you’re using the toothpaste for your kids, please follow the directions on the package.) Because of the unique shape and outer material of the paste package, we suggest you store it standing up on its cap to allow gravity to do its thing in terms of helping to get product out of the pack.
Breath spray: it’s good, to go. Just twist to open, and spray once or twice into your mouth to freshen your breath whenever and wherever you want. Don’t forget to twist the colorful top again to lock the sprayer into the closed position before you put it in your pocket or purse. And be sure to share, it’s the friendly thing to do.
The flavors are the same across the entire range, but they may taste a bit different depending on the application. We think if you like Mojito Mint in spray, you’ll like it in paste, but we’ve taken the liberty to tune the cooling and zippiness up or down a bit based on the way you use each item. A quick hit of spray, with its smaller dosage volume, needs a more intense burst of flavor than a swish of mouthwash that spreads through your whole mouth for a longer period of time. It’s worth pointing out that while hello has fun flavors like Pink Grapefruit and Mojito, all of our flavors maintain a base of mint for natural cooling and freshness.
Two years, but really, we hope you use it sooner. We’ve made it taste so good that it’s hard to see how you wouldn’t!
Absolutely! These products are created for all types of people, and should be comfortable for those with sensitivity issues. But if you’re concerned, please share hello with your dentist, and get his or her opinion.
Yup. We’re into friendly metal. There’s nothing in hello that should cause any damage to your braces.
We clearly didn’t get the memo that there’s a war that’s been waging in your mouth. Call us conscientious objectors or pacifists, but we don’t believe in killing or fighting, especially when it comes to your mouth! Hello works by keeping your mouth fresh and moist and working with your body’s natural defenses to flush out the bad stuff. That’s our kind of party.
Well, you know what’s best for your babies, but we think we’re pretty friendly for kids given our alcohol-free formulations. Check with your dentist or physician if you have any specific questions.
We don’t mind a beer or a nice glass of wine every now and again. And we even like to break out the champers for special occasions. But alcohol in mouthwash or breath sprays? Not friendly, and so not happening. Alcohol burns and stings, and we don’t think there’s anything friendly about that. Alcohol also dries out your mouth and limits saliva flow, and believe it or not, saliva is designed to wash away the bacteria that causes bad breath. If you want alcohol, think about an adult beverage, not a mouthwash.
Yes. Sodium lauryl sulfate is a cleaning agent derived from coconut and palm oils. It’s the stuff that makes our toothpaste foam just a touch. We dig it.
No way. Vegetable glycerin and sorbitol contribute to sweetness. Hello also uses natural sweeteners including xylitol and stevia to enhance the flavors of our products.
While some incidental intake is to be expected during normal usage, it is not recommended that the proven active ingredient, sodium fluoride, be swallowed. We know hello toothpaste tastes delicious and leaves your mouth feeling clean, but please, don’t eat it! If you are concerned that you swallowed too much, contact a Poison Control Center immediately.
Hello toothpaste is made with a special type of silica which gently and safely polishes your teeth and helps remove stains. Hello doesn’t contain chemical whiteners.
We’ve been thoughtful about what makes for a friendly mouth – clean teeth, fresh breath, and no cavities for a start. Hello contains sodium fluoride, which is proven to help care for your teeth when combined with good brushing habits. We have simply given the product everything you need for a friendly mouth, and none of the stuff you don’t.
We've tried to think of everything, but unfortunately, even our insanely thoughtful and talented team of designers and engineers couldn't find a way to make every single delicious tiny-fraction-of-an-ounce come out of a toothpaste package. So we did the next best thing: we actually put a little extra in the package, a bit more than the 6.25 ounces it says on the front. Oh, and don’t worry, the cost of the additional paste is on us; it wouldn’t be friendly to charge folks for that.
Yup, it does. Both the breath spray and mouthwash are intended to make your breath fresh and downright delish. With our awesome flavors and ingredients like xylitol, menthol and purified water – but no alcohol or artificial colors – hello helps to clean your mouth and freshen your breath without that harsh burning sensation that scares a lot of folks. At hello, we’re all about oral care, not oral scare. And please remember – products don’t have to hurt to freshen your mouth and help clean those pearly whites!
We think most people know how to use mouthwash, so we kept the directions really simple: rinse and greet freely. Since hello is alcohol free, you shouldn’t worry about swallowing the product. In addition, without alcohol, there is no need to dilute the product before using it, and there should be no residual burning or pain to rinse away. Just breathe deeply and enjoy the friendly flavor.
Our handles are made from 50% recycled materials + 50% biodegradable corn resin. We promise to keep pushing ahead in our search for even more eco-friendly materials for future toothbrush designs. The good news? You’re supposed to change your toothbrush every 3 months or so, so by the time you’re reading this, we might have a new toothbrush with even cooler materials ready to rock.
Because soft bristles are friendly bristles. Hard and medium bristles are a bit tougher on enamel, so we only use softies.
Yes. They are different colors. OK, that’s a silly answer. No, there is no difference between any of the brushes, other than the greeting on the front of the packaging. You might be more of a hello, rockstar, and your significant other might be more of a hello, sunshine. And the different bristle colors will help you tell your brushes apart.
On average, one hello breath spray generates roughly 70+ friendly bursts. Given the gorgeous form factor and delicious flavors, we hope people share the sprays with friends, and leave a few in various places…one for the purse, one for pocket, one for the car, one for the desk, one for the gym bag…you never know where and when you’ll want to get your greet on!
Hello is a privately held independent consumer products company based in Montclair, NJ. The company was founded by Craig Dubitsky, who has a history advising, investing in, and creating transformational consumer brands. Hello launched in March 2013.
Hello is made in the friendly USA. Our state-of-the-art manufacturing facilities meet all FDA requirements, and are staffed with pros who want to help make the world a friendlier place. The overwhelming majority of our packaging is also made domestically, with a small balance coming from friends in Canada and Italy.
To us, friendly means thoughtful. A good friend deeply and innately knows what you need even before you do. And then they either get that thing or make that thing happen for you, without expecting anything in return. Friendly is about being almost conspicuously selfless.
Sustainability is a part of being seriously friendly, and we are always striving to improve our products with this in mind.
Currently, you can readily recycle our mouthwash bottles. We’ve also tried to avoid excess packaging on the toothpaste by losing the wasteful cardboard carton on the toothpaste. Our breath spray contains a pump engine that employs some metal parts, so that’s not quite so easy to recycle. We’ve tried to offset some of that by using a friendly paper card and recycled plastic for the outer packaging our sprays.
We’ll keep pushing for more post-consumer recycled and recyclable content in our packaging, so stay tuned. Anything less wouldn’t be friendly.
Thanks! Are we hiring? Let’s put it this way: We are trying to create the friendliest, most dynamic company in the world, and companies are all about the people. The greatest idea with the wrong people aboard will fail. A modest idea with the right people aboard can change the world. So if you’re ready to help us change the world by elevating the everyday, then yes, let’s talk!