say hello to the perfect paste your kids will go wild for. formulated with thoughtful ingredients, this super-delish paste is clinically proven to prevent cavities and strengthen enamel. plus, this ADA-approved tube full of sunshine polishes and brightens, taking smiles to next-level friendly. don’t worry parents, we won’t tell if you decide to take a brush for yourself. our toothpastes are free from SLS, artificial sweeteners, dyes, artificial flavors, parabens, and gluten. hello is vegan, cruelty free, and not tested on animals (leaping bunny certified). choose friendly.