• say hello to unicorn sparkle fluoride toothpaste that tastes like rainbows and sunshine and works brilliantly
• unicorn toothpaste prevents cavities, strengthens enamel, and helps brush away plaque with brilliance and grace
• it’s thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia
• gluten free, mint free, SLS/sulfate free and free from artificial sweeteners/flavors, dyes, microbeads, parabens, and triclosan
• hello is vegan, cruelty free, and not tested on animals (leaping bunny certified)

active: sodium fluoride 0.24% (0.15% w/v fluoride ion)
inactive: water, sorbitol, hydrated silica, glycerin, xylitol, flavor, xanthan gum, sodium cocoyl glutamate, cocamidopropyl betaine, rebaudioside a, mica, titanium dioxide.

adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.

children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing).

children under 2 years of age: ask a dentist or a physician.