hello mouthwash hello breathspray hello toothpaste

seriously friendlyTM
oral care

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let's be friends

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greet freelyTM

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hello toothpaste
Our anticavity fluoride toothpaste cleans and whitens by gently polishing away stains.
hello products flavors
With flavors like pink grapefruit mint and mojito mint, our products are delicious and refreshing. We hope you like them.
hello biodegradable corn resin toothbrushes
These contain 50% recycled materials. Get them now because they won't be around forever.
hello products are made in the USA
All of our products are made in the friendly USA.
hello products are alcohol free
None of our products contain alcohol, because it dries your mouth, and well, it hurts.  A moisturized mouth keeps away bad breath germs.
hello toothpaste tube design
No more crinkled tubes. Now that's seriously friendly.
hello, good looking
hello, sleepyhead
hello, tiger
hello, sunshine

hello, good looking

your swish come true

Our mouthwash cleans and refreshes without stinging.  And it tastes so incredible, you won't want to spit it out. Another friendly difference? You won't want to hide it under your sink.

directions: rinse + greet freely.

hello mouthwash mint
naturally friendly™
improves dates
artificial colors
artificial sweeteners

meet the new squeeze

Our anticavity fluoride toothpaste strengthens and whitens teeth, and reduces tartar buildup. What you'll probably notice is that it tastes incredible, and the package looks beautiful from start to finish.

directions: brush + greet freely.

hello mint toothpaste
naturally friendly™
strengthens teeth
artificial sweeteners
artificial colors
crinkled tubes
exposed roots*
Why is a pulled tooth an
icon of good oral health?  

good, to go

With our breath spray you can get the perfect dose of freshness when you’re out and about. No alcohol, no ouch, and no worries.

directions: spray + greet freely.

hello mint breathspray
naturally friendly™
improves dates
artificial colors
artificial sweeteners

handle with care

Our toothbrushes are made with 50% recycled materials, because that's friendly for the environment.

directions: brush + greet freely.

hello blue biodegrable toothbrush
soft bristles
happy pearlies
fake tech
mojito mint
pink grapefruit mint
sweet cinnamint

how much should you use?

Our products are easy to use. But if you like complex directions, please refer to the following dosage guide.

interview for management position
appointment with attractive dental hygienist
tandem parachute jump
silent retreat
date with celebrity from 90s
meeting child's PE teacher
driving test
scuba dive/spacewalk
traffic court hearing
ate a blooming onion
attending group therapy
online coursework
ate egg salad flavored chips
makeout room
first day at birthday clown apprenticeship
trapped on desert island
hello mouthwash

how it happened

  • Craig notices that toothpaste and mouthwash always talk about killing and fighting, and is confused by exposed roots. He decides to bring some friendliness to the category. 
  • Inspired by their mastery of function and beauty, hello approaches BMW Group's then Head of Design, Chris Bangle. Chris suggests BMW Designworks as the perfect partner to reinvent oral care.
  • BMW begins sketching and prototyping a more friendly and beautiful offering for
    the oral care aisle.
  • Hello's logo is created by the talented Noreen Morioka.
  • Hello becomes a real company, with an office and a couch and everything.  
  • Our factories in friendly places like NY, NJ, GA and PA begin production.      
  • Our products start to ship to stores nationwide.
  • Hello sits politely in stores,
    waiting to make friends.


You can't buy friends, but you can buy friendly products. Please give us a try, and let us know what you think.

Duane Reade
Fred Meyer
Stop & Shop
King Sooper
Find a store:
finally, oral care
that rocks
more rinsing,
less wincing
nice to
greet you
100% friendly

not chemicals

love letters

these folks had nice things to say about us, so we thought we’d share the good news here.

Brides Magazine
Utterly Engaged
Drugstore News

who is hello?

It’s not trite if it’s true: it’s all about the people. And at hello, we are building an outrageously passionate and professional team that wants to change the world.

hello CEO Craig Dubitsky
Craig Dubitsky, hello's founder and CEO, is obsessed with design and transformational brands. He was an early investor and board member in Method, the co-founder of eos, CMO of Popcorn, Indiana, and a board member of the Art Directors Club. He is Chairman of Lexicon's Advisory Board and a board member of Help. He's a lover, not a fighter, and started hello because he was tired of hearing about a war in his mouth.
Steve Lloyd
Steve Lloyd is our COO, and he's friendly and chiefly. The middle O stands for a few things: Optimist. Opportunity. Options. Oenophile (look it up, we'll wait). Steve is the former CEO of Boots North America and having worked in 8 countries across the world brings an exciting international dimension to the team. Not only that, but he knows how to say hello in all sorts of languages. Bonus. When he's not busy classing up the office with his great accent or enjoying a spot of tea, Steve's busy making sure everything  that needs to happen, well, happens in a smart, timely and friendly way.
John Ende
John Ende is our SVP of Sales. He was the former head of Sales and Marketing at Mentholatum. He's the guy who got the hello you're using on to the shelves of a store near you. If hello is not on the shelves of a store near you, please let us know, because we will need to have a difficult talk with John.
Adam Levison
Adam Levison is our Director of Finance.  He helps keep our costs low, our forecasts tight, and our budgets in line. Prior to hello, Adam kept a close watch on Unilever’s various haircare businesses. If financial modeling and spreadsheet manipulation were an Olympic event, Adam would be on the cover of a cereal box by now.
Aaron Cramer
Aaron Cramer is our Director of Supply Chain and Logistics. He has the longest title of anyone at hello. His job is to make sure everything gets manufactured correctly and ends up in the right place at the right time. Aaron used to do this for the ice cream brands at Unilever. While he misses the free ice cream, he loves that hello doesn't melt.
Matt scott
Matt Scott is our Creative Director. He takes all of our ideas, and brings them to life with a thing that looks like a pen, but somehow is connected to a really cool computer. We're still not sure how all of Matt's technology works, but we guess that's called "job security." He honed his craft at leading design firms like Pentagram and Landor, and now he's obsessed with oral care, just like the rest of us.
Connie Gregson
Connie Gregson, is our Director of R+D, which means she's created the formulations for our products, and that she has more degrees than a thermometer. One of her degrees is an MS in food biochemistry, and she was a research scientist in Pepsi's Product Innovation Group. Don't ask Connie which flavor is her favorite. That's like asking a parent which child they like best. OK, it's Pink Grapefruit Mint.
Harbor Cramer
Harbor Cramer is our Head of Human Resources. She makes sure everyone in the office stays happy and fields any complaints about the management. Harbor formerly worked in household security. Job seekers should get in touch via LinkedIn.
Future employee
We have no idea who the person in this picture is. If this is you, we’re sorry we used your picture without asking first. If you’d like to see your picture up here as part of the hello team, email us at letsbefriends@hello-products.com. We look forward to hearing from you, even if you’re not the person in this picture.

let's be friends

363 Bloomfield Avenue, Suite 2D
Montclair, NJ 07042
Want to know more?
Chat with CEO Craig: