Our anticavity fluoride toothpaste cleans and whitens by gently polishing away stains.

With flavors like pink grapefruit mint and mojito mint, our products are delicious and refreshing. We hope you like them.

hello biodegradable corn resin toothbrushes

These contain biodegradable corn resin. Get them now because they won't be around forever.

All of our products are made in the friendly USA.

None of our products contain alcohol, because it dries your mouth, and well, it hurts. A moisturized mouth keeps away bad breath germs.

No more crinkled tubes. Now that's seriously friendly.

hello, good looking

hello, sleepyhead

hello, tiger

hello, sunshine

hello, good looking

your swish come true

Our mouthwash cleans and refreshes without stinging. And it tastes so incredible, you won't want to spit it out. Another friendly difference? You won't want to hide it under your sink.

directions: rinse + greet freely.

yes

99% natural
freshens
delicious
improves dates

alcohol
artificial colors
harsh chemicals
ouch

meet the new squeeze

Our anticavity fluoride toothpaste strengthens and whitens teeth, and reduces tartar buildup. What you'll probably notice is that it tastes incredible, and the package looks beautiful from start to finish.

directions: brush + greet freely.

yes

99% natural
whitens
strengthens teeth
delicious

harsh chemicals
artificial colors
crinkled tubes

exposed roots*

Why is a pulled tooth an
icon of good oral health?

good, to go

With our breath spray you can get the perfect dose of freshness when you’re out and about. No alcohol, no ouch, and no worries.

directions: spray + greet freely.

yes

99% natural
refreshes
delicious
improves dates

alcohol
artificial colors
harsh chemicals
ouch

handle with care

Our toothbrushes are made with biodegradable corn resin and recycled consumer plastic, because that's friendly for the environment.

directions: brush + greet freely.

yes

soft bristles
colorful
simple
happy pearlies

bells
whistles
fake tech
skipping

supermint

mojito mint

pink grapefruit mint

sweet cinnamint

how much should you use?

Our products are easy to use. But if you like complex directions, please refer to the following dosage guide.

interview for management position

appointment with attractive dental hygienist

tandem parachute jump

silent retreat

date with celebrity from 90s

meeting child's PE teacher

driving test

scuba dive/spacewalk

traffic court hearing

ate a blooming onion

attending group therapy

online coursework

ate egg salad flavored chips

makeout room

first day at birthday clown apprenticeship

trapped on desert island

how it happened

Craig notices that toothpaste and mouthwash always talk about killing and fighting, and is confused by exposed roots. He decides to bring some friendliness to the category.
Inspired by their mastery of function and beauty, hello approaches BMW Group's then Head of Design, Chris Bangle. Chris suggests BMW Designworks as the perfect partner to reinvent oral care.
BMW begins sketching and prototyping a more friendly and beautiful offering for
the oral care aisle.
Hello's logo is created by the talented Noreen Morioka.
Hello becomes a real company, with an office and a couch and everything.
Our factories in friendly places like NY, NJ, GA and PA begin production.
Our products start to ship to stores nationwide.
Hello sits politely in stores,
waiting to make friends.

buy

You can't buy friends, but you can buy friendly products. Please give us a try, and let us know what you think.

Find a store:

chemistry
not chemicals

more rinsing,
less wincing

not the old
copy + paste

99% natural
100% friendly

chemistry
not chemicals

who is hello?

It’s not trite if it’s true: it’s all about the people. And at hello, we are building an outrageously passionate and professional team that wants to change the world.

Craig Dubitsky, hello's founder and CEO, is obsessed with design and transformational brands. He was an early investor and board member in Method, the co-founder of eos, CMO of Popcorn, Indiana, and a board member of the Art Directors Club. He is Chairman of Lexicon's Advisory Board and a board member of Help. He's a lover, not a fighter, and started hello because he was tired of hearing about a war in his mouth.

Rachel Porges is our General Manager. Rachel turns ideas into reality at hello, and makes sure everything that needs to happen, happens smart. Rachel used to run frozen foods at Unilever, and worked at Neutrogena and Ketchum. She also makes cupcakes for visitors to the hello offices. If you visit just for the cupcakes, you should at least pretend to be interested in hello.

John Ende is our SVP of Sales. He was the former head of Sales and Marketing at Mentholatum. He's the guy who got the hello you're using on to the shelves of a store near you. If hello is not on the shelves of a store near you, please let us know, because we will need to have a difficult talk with John.

Connie Gregson, is our Director of R+D, which means she's created the formulations for our products, and that she has more degrees than a thermometer. One of her degrees is an MS in food biochemistry, and she was a research scientist in Pepsi's Product Innovation Group. Don't ask Connie which flavor is her favorite. That's like asking a parent which child they like best. OK, it's Pink Grapefruit Mint.

Harbor Cramer is our Head of Human Resources. She makes sure everyone in the office stays happy and fields any complaints about the management. Harbor formerly worked in household security. Job seekers should get in touch via LinkedIn.

Aaron Cramer is our Director of Supply Chain and Logistics. He has the longest title of anyone at hello. His job is to make sure everything gets manufactured correctly and ends up in the right place at the right time. Aaron used to do this for the ice cream brands at Unilever. While he misses the free ice cream, he loves that hello doesn't melt.

Adam Levison is our Director of Finance. He helps keep our costs low, our forecasts tight, and our budgets in line. Prior to hello, Adam kept a close watch on Unilever’s various haircare businesses. If financial modeling and spreadsheet manipulation were an Olympic event, Adam would be on the cover of a cereal box by now.

We have no idea who the person in this picture is. If this is you, we’re sorry we used your picture without asking first. If you’d like to see your picture up here as part of the hello team, email us at letsbefriends@hello-products.com. We look forward to hearing from you, even if you’re not the person in this picture.

let's be friends

363 Bloomfield Avenue, Suite 2D
Montclair, NJ 07042

hi@hello-products.com
855-hi-hello

Want to know more?
Chat with CEO Craig:

Name
E-mail

seriously friendlyTM oral care

let's be friends

greet freely

hello, good looking

your swish come true

meet the new squeeze

good, to go

handle with care

how much should you use?

Our products are easy to use. But if you like complex directions, please refer to the following dosage guide.

how it happened

buy

You can't buy friends, but you can buy friendly products. Please give us a try, and let us know what you think.

chemistry not chemicals

who is hello?

It’s not trite if it’s true: it’s all about the people. And at hello, we are building an outrageously passionate and professional team that wants to change the world.

let's be friends

seriously friendlyTM
oral care

chemistry
not chemicals